GTM OPERATING SYSTEM & IMPLEMENTATION
Make GTM work in the business, not only in a deck.
A GTM strategy exists, but it has not changed how product, marketing, sales and customer success actually work day to day.
You may need this if…
Strategy is not reflected in daily execution
Product, marketing, sales and customer success work from different assumptions
The CRM does not reflect the real process, or nobody trusts the dashboards
Strategic questions this addresses
- Who owns each GTM decision, and where do handoffs break down?
- Does the CRM and data structure reflect how the business actually sells?
- What should be automated, and what still needs a person?
- What gets reviewed, by whom, and how often?
Scope and capabilities
Operating modelRoles and ownershipProduct, marketing, sales and customer-success alignmentProcesses and handoffsDecision rulesCRM and data architectureWorkflowsAutomation and AIDashboardsKPIsOperating cadenceEnablementPilot and rolloutChange managementCapability transfer
What may change
- — Clear ownership across teams for each GTM decision
- — A CRM and data structure that matches the real process
- — A recurring cadence for reviewing GTM performance
Deliverables
- — Operating model and RACI
- — CRM and workflow redesign
- — Automation specification
- — Dashboards and KPI framework
- — Rollout and enablement plan
Metrics that would be baselined and monitored
Specific to what this engagement addresses — not a guarantee of improvement.
Process adherence and handoff timeDashboard and data accuracyAutomation coverage of manual steps
Included
- — Operating model, process and role design
- — CRM, data and automation architecture
- — Rollout, enablement and change management
Not included
- — Software licensing or platform selection as an end in itself
- — Generic IT systems integration unrelated to GTM
Related case studies
Conversion & GTM Operations
Restaurant Distributor
Making a complex B2B order dramatically easier to complete
OfferMotionSystem
Results in this engagement
Order time15–30 min → 2–3 min
Order errors−78%
Call-to-order conversion+43%
Average order value+31%
Sales expansion capacity+60%
Acquisition, Conversion & GTM Operations
Construction Company
Refocusing commercial effort on winnable, profitable opportunities
MarketMotionSystem
Results in this engagement
Qualified tender pipeline+5.3×
Proposal preparation time−92%
Error-based disqualifications−72%
FAQ
Do we need to replace our CRM or existing tools?
Not necessarily. smart42 starts from your existing stack and changes what is needed to support the redesigned process.
Can smart42 work as an embedded or fractional team?
Yes. Depending on scope, smart42 can work alongside your team through design, build and embed stages rather than handing over a document.
Talk to us about gtm operating system & implementation
We'll start with the business situation and confirm whether this is the right area to focus on.
Discuss your GTM challenge