GTM DIAGNOSTIC
Find what is actually holding growth back.
A whole-system review across market, offer, motion and operating system, before recommending where to focus.
What the diagnostic examines
Market and ICP
Product and offer
Positioning, messaging, pricing and packaging
Launch, acquisition and conversion
Onboarding, adoption, retention and expansion
Roles, processes, data, systems and KPIs
Potential outputs
- — Current-state GTM map
- — Primary constraint and secondary issues
- — Evidence supporting the diagnosis
- — Commercial opportunity assessment
- — Prioritised decisions
- — Target-state model
- — Implementation roadmap
- — Baseline metrics
- — Recommended engagement scope
Duration and pricing are scoped per engagement. TODO: confirm and publish once defined.
What this is not
- — A generic marketing audit
- — A templated maturity score
- — A sales call disguised as a diagnostic
- — A review limited to the CRM or funnel
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