CASE STUDIES
Selected transformations
These three engagements illustrate the breadth of smart42's work. They are examples, not a definition of the company's specialisation.
Lifecycle GTM & Retention
Veterinary Clinic Network
From transactional visits to lifecycle-based customer growth
The business was primarily organised around individual veterinary visits. The opportunity was to create a longer-term customer relationship and increase the value delivered between appointments.
OfferMotion
Results in this engagement
Repeat purchases+31%
Customer LTV+17%
Appointment no-shows−19%
Conversion & GTM Operations
Restaurant Distributor
Making a complex B2B order dramatically easier to complete
Customers placed orders through 15–30 minute phone calls. Approximately 30% required a callback because products were unavailable. The process constrained conversion, created errors and consumed sales capacity.
OfferMotionSystem
Results in this engagement
Order time15–30 min → 2–3 min
Order errors−78%
Call-to-order conversion+43%
Average order value+31%
Sales expansion capacity+60%
Acquisition, Conversion & GTM Operations
Construction Company
Refocusing commercial effort on winnable, profitable opportunities
The sales organisation followed a reactive ‘respond to everything’ approach. Teams missed deadlines and spent significant effort on low-value opportunities.
MarketMotionSystem
Results in this engagement
Qualified tender pipeline+5.3×
Proposal preparation time−92%
Error-based disqualifications−72%