ACQUISITION & CONVERSION
Turn the right demand into more customers — with less friction.
There is real demand reaching the business, but too much of it is lost, delayed or mishandled between first contact and closed sale.
You may need this if…
Demand exists, but conversion is below expectations
The buying journey involves unnecessary steps, delays or handoffs
The sales team spends time on low-quality or unqualified opportunities
Strategic questions this addresses
- Where in the buying journey do prospects actually drop off?
- Is the funnel or motion structured around how this customer buys?
- What would make quoting, ordering or closing faster and simpler?
- Which qualification signals actually predict a good customer?
Scope and capabilities
Acquisition strategyChannel and motion designBuying journey designQualificationFunnel architectureSales processProposal, quote and order experienceConversion bottleneck analysisProduct-led, sales-led and hybrid motionsSales enablementMeasurement
What may change
- — A simplified, mapped buying journey
- — Clear qualification criteria for the sales team
- — A faster proposal, quote or order process
Deliverables
- — Buying journey map
- — Qualification framework
- — Redesigned proposal, quote or order process
- — Conversion measurement plan
Metrics that would be baselined and monitored
Specific to what this engagement addresses — not a guarantee of improvement.
Call-to-order or lead-to-close conversion rateTime to quote or proposalOrder or proposal error rate
Included
- — Diagnosis and redesign of the acquisition and conversion system
- — Process, tooling and enablement changes needed to support it
Not included
- — Managing paid media, SEO or performance marketing campaigns
- — Running lead generation on smart42's behalf
Related case studies
Conversion & GTM Operations
Restaurant Distributor
Making a complex B2B order dramatically easier to complete
OfferMotionSystem
Results in this engagement
Order time15–30 min → 2–3 min
Order errors−78%
Call-to-order conversion+43%
Average order value+31%
Sales expansion capacity+60%
Acquisition, Conversion & GTM Operations
Construction Company
Refocusing commercial effort on winnable, profitable opportunities
MarketMotionSystem
Results in this engagement
Qualified tender pipeline+5.3×
Proposal preparation time−92%
Error-based disqualifications−72%
FAQ
Do you run our ad campaigns?
No. smart42 designs and improves acquisition and conversion systems; it does not manage paid media, SEO or performance marketing campaigns.
Can this work alongside our existing CRM?
Yes. The engagement starts from your existing tools and changes what is needed, rather than assuming a replacement.
Talk to us about acquisition & conversion
We'll start with the business situation and confirm whether this is the right area to focus on.
Discuss your GTM challenge