SERVICES
One GTM system. Six areas we can transform.
Each service maps to a layer of the smart42 GTM System — Market, Offer, Motion or System. Engagements are scoped around the constraint the diagnosis identifies, not a fixed package.
If this is happening…
| Situation | Relevant service |
|---|---|
| Growth direction or market focus is unclear | GTM & Product Strategy |
| Buyers do not understand the product or its value | Product Marketing |
| A product or market needs to be launched | Launch & Market Entry |
| Demand exists but conversion is weak | Acquisition & Conversion |
| Growth drops after the first sale | Lifecycle GTM |
| Strategy is not reflected in execution | GTM Operating System |
GTM & PRODUCT STRATEGY
GTM & Product Strategy
Decide where to grow, who to serve and what to build.
- — Market opportunity assessment
- — Customer research
- — Segmentation
PRODUCT MARKETING
Product Marketing
Make the product easier to understand, choose and buy.
- — Market and customer insight
- — Segmentation and ICP
- — Positioning
LAUNCH & MARKET ENTRY
Launch & Market Entry
Bring a new product or market to launch with the critical decisions made.
- — Market validation
- — Segment selection
- — ICP
ACQUISITION & CONVERSION
Acquisition & Conversion
Turn the right demand into more customers with less friction.
- — Acquisition strategy
- — Channel and motion design
- — Buying journey design
LIFECYCLE GTM
Lifecycle GTM
Improve onboarding, adoption, retention and expansion.
- — Onboarding
- — Activation and adoption
- — Lifecycle segmentation
GTM OPERATING SYSTEM & IMPLEMENTATION
GTM Operating System & Implementation
Embed GTM in processes, teams, data and technology.
- — Operating model
- — Roles and ownership
- — Product, marketing, sales and customer-success alignment
How services map to the smart42 layers
01 / Market
GTM & Product Strategy02 / Offer
Product Marketing03 / Motion
Acquisition, Launch & Lifecycle04 / System
GTM Operating SystemNot sure which service applies?
A GTM Diagnostic identifies the constraint before we scope any service.
Request a GTM Diagnostic